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Value matters in bakery.
 

 Informed innovation.

 
​Consumers drive market trends. Market trends drive innovation. Innovation breeds success. But how do you distinguish real demand from another food fad - and innovate to capitalize on it before your competition?

National Starch Food Innovation can help. By listening to consumers, we can pick up on new trends as they develop, giving our customers a distinct advantage. We'll share our knowledge of these trends and show you how they drive our innovation springboards to help you create consumer-winning products.

 
 

 Retreat to comfort

 

Retreat to comfort

Your customers want the comfort of knowing their foods are safe and derived from reliable and traceable sources. Products made with "kitchen cupboard" ingredients give them just that. National Starch's NOVATION® clean-label ingredients reassure consumers that your products are wholesome and home style.

And as with Hi-maize® resistant starch, whose efficacy in satiety, weight management and blood sugar control is well documented, ingredients must be supported by science to succeed. Our ingredients deliver peace of mind for you and your consumers.
 

 Seek pleasure

 

Seek pleasure

Your customers want a little excitement in their lives - and in their food. A chocolate mousse satisfies more than a sweet tooth. It's a sensory journey. National Starch has the wholesome ingredients to add an experiential quality to your prepared foods.

This is vital to consumers as they seek to make eating an experience. Ingredients like NOVATION® help give food an extra sensory dimension.
 

 Time compression

 

Time compression

Consumers want it all: time-saving convenience and an exciting eating experience. National Starch can help. Our texture toolkit combines ingredients and expertise to offer a unique approach to creative texture solutions that save time, too.

For example, our NOVATION® range of clean-label starches enables cutting-edge product development in chilled and frozen meal solutions. It gives a natural texture and appearance and, importantly, offers a simple, consumer-friendly "starch" label. And foods fortified with NOVATION starches provide healthy, easy-to-eat solutions for all ages.

Convenience doesn't have to mean compromise. Our ingredients offer superior functionality to ensure the highest quality in taste, texture and appearance.
 

 Holistic health

 

Holistic health

You need to reduce the fat, sugar, calories and salt content in your products to satisfy your customers' demands for healthier, holistic foods. And the products need to offer the same sensations as indulgent foods. National Starch has the answers, without the additives.

And it's not all about what you take out. Functional foods are leading growth in the industry. With the addition of Hi-maize® resistant starch everyday foods such as bread can promote good health.
 
 

 The power of resistant starch

 
  • Try powerful HI-MAIZE® resistant starch, the only isolated resistant starch proven by 300 clinical studies to offer a range of health benefits, including satiety and weight and blood sugar management.
    Read More
 

 Find your application

 
 

 Explore innovation to answer trends