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Make breakfast more nutritious and convenient.
 

 Beyond the bowl.

 

For generations, cereal has been the number-one breakfast choice for American families. But it isn't about basic flakes and puffs anymore. Breakfast cereal now comes in an amazing array of sizes, shapes and textures, with customized nutrition for specific consumer life stages and health benefits. And for the time-pressed, cereal-based snack bars have become essential.
 

How do you make your product stand out? National Starch Food Innovation can help. To satisfy your customers' cravings for flavor, texture, nutrition and convenience, we have the ingredient solutions and the formulating and processing skills to get your unique breakfast product to market.

 
 

 Products and services

 

Products and services

National Starch offers specialty starches, specialty ingredients, functional fibers and whole grain ingredients for a wide array of cereal applications.

 

 

 

 

 Applications

 

Applications

  • Extruded cereals
  • Flaked cereals
  • Granola cereals
  • Puffed cereals
  • Low-, medium- and high-shear extruded/puffed cereals
  • Shredded cereals
  • gluten-free cereals
  • Whole grain cereals
  • High-fiber cereals

 

  

  

 

 Challenges

 

Challenges

  • Extended bowl life
  • Desired crispiness and crunchiness
  • Minimal moisture migration
  • Resistance to breakage
  • Process, shear extrusion stability
  • Binding of granola components
  • Adhesion of coatings
  • Controlled expansion
  • Flake, shape and size uniformity
  • Fiber enrichment and retention
  • Whole grain with high fiber
  • gluten-free with appealing texture and bite

 

  

  

  

  

 

 Market trends

 

Market trends

  • Convenience: ready-to-eat, on-the-go products
  • Whole grain
  • Added fiber
  • Natural
  • gluten-free
  • Fortification
  • Sustained energy and satiety
  • Prebiotic and digestive health
  • Novel ingredients

 

  

  

 
 

 Cereal new and now

 

Fiber and whole grain goodness
Hi-maize® whole grain corn flour adds high fiber content and antioxidants and provides great corn flavor.

 

 

 Ingredients and solutions

 
 

 Engage the Team

 
 

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