Insight

Helping you align products with the latest trends

Hit the spot

Keeping pace with consumer trends is just one way in which Ingredion helps you zoom in on the latest sales opportunities. Our investment in bespoke research projects enables product developers to meet any consumer expectation.

From the demand for "better for you" products to the growth of clean label foods, we work with leading consumer insight providers to help ensure we innovate in line with consumer and market demand.

Consumer insight

Our consumer research tells us that "wholesome" and "better for you" foods are in high demand. Our NOVATION^® clean label starches and HOMECRAFT^® functional flours enable food manufacturers to meet that demand.

Across all categories, consumers are increasing their consumption of foods containing high levels of dietary fibre. HI-MAIZE^® resistant starch, HI-MAIZE^® wholegrain flour and
SUSTAGRAIN^® flour and flakes offer simple ways to tap into the value of healthy claim combinations.

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Market trends

By listening to consumers, we can pick up on new trends as they develop, giving our customers a distinct advantage. For example, your customers want the comfort of knowing their foods are safe and derived from reliable and traceable sources. NOVATION^® and HOMECRAFT^® clean-label ingredients reassure consumers that your products are wholesome and home style.

Consumers also want it all: time-saving convenience and an exciting eating experience. Our texture toolkit combines ingredients and expertise to offer a unique approach to creative texture solutions that save time, too.

For example, our NOVATION^® range of clean-label starches enables cutting-edge product development in chilled and frozen meal solutions.

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