We know from ongoing global consumer research into clean label preferences that "wholesome" and "better for you" foods are in high demand. Published in 2010, our clean label definition offers a proposed definition to assist customers in understanding and aligning their product development with this important trend.
The aim is to help manufacturers to develop suitable formulations with appropriate ingredient lists and make front-of-pack claims that appeal to consumers.
The definition is based on three consumer expectations revealed by our research:
1. Free from additives: remove or replace food additives
2. Simple ingredient listing: choose recognisable ingredients that do not sound chemical or artificial
3. Minimally processed: process foods using traditional techniques that are understood by consumers and not perceived as being artificial.
But with increasingly busy lives, consumers still want the convenience of prepared foods. Our NOVATION® range of clean-label starches and the HOMECRAFT® range of functional flours enable food manufacturers to meet consumer demand for wholesome, convenient foods.
Touting your product's health benefits is a good thing. But just like having the right ingredients, a product should offer the right combination of claims to attract consumers. Ingredion Europe can help you identify the claims that add value to your products.
Across all categories, consumers are increasing their consumption of foods containing dietary fibre. HI-MAIZE® 260 resistant starch and SUSTAGRAIN® wholegrain barley flour and flakes offer manufacturers simple ways of tapping into the value of healthy claim combinations. We can help you customise recipes to achieve the optimum combination of marketable benefits.
Regulatory bodies play an important role in the types of claims manufacturers can make on-pack. In April 2011, the European Food Safety Authority (EFSA) issued a positive opinion that fibre, in the form of resistant starch such as HI-MAIZE® 260, helps maintain healthy blood sugar levels. This positive opinion was converted to a fully authorised claim in May 2012.
A number of claims have also been approved for beta-glucans (contained in wholegrain barley ingredient, SUSTAGRAIN®.) These claims recognise that the ingredient contributes to "an increase in faecal bulk," (digestive health claim), "the maintenance of healthy cholesterol levels" (heart health claim) and "the maintenance of healthy blood sugar levels" (blood sugar management claim).