Our regional sensory scientists and trained expert panel in the US understand how to translate consumers' textural language into measurable sensory properties. This enables product developers to quickly create products with perfect textures that correspond to real market needs.
Available tools include:
The TEXICON™ lexicon
This globally relevant texture lexicon is a sensory tool that helps us translate consumer terms such as "creamy" into fundamental technical terms, such as "mouthcoating", "viscosity" and "meltaway". This drives a fast and efficient texture characterisation process.
Texture mapping helps set defined benchmarks and assists navigation towards a textural goal. This sensory tool visually illustrates the textural characteristics of commercially-available products and prototypes, allowing you to understand the texture of your target application.
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