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Turning "yummy" into "mouthcoating"


Our regional sensory scientists and trained expert panel in the US understand how to translate consumers' textural language into measurable sensory properties. This enables product developers to quickly create products with perfect textures that correspond to real market needs.


Available tools include:


The TEXICON lexicon

This globally relevant texture lexicon is a sensory tool that helps us translate consumer terms such as "creamy" into fundamental technical terms, such as "mouthcoating", "viscosity" and "meltaway". This drives a fast and efficient texture characterisation process.


Texture mapping

Texture mapping helps set defined benchmarks and assists navigation towards a textural goal. This sensory tool visually illustrates the textural characteristics of commercially-available products and prototypes, allowing you to understand the texture of your target application.

Descriptive analysis

How do we translate consumer terms into actionable data for food scientists? We turn to our expert descriptive sensory panel for sensory analysis and to our material science experts for instrumental analysis to characterise the texture of a product. They, in turn, translate this vocabulary into fundamental sensory and rheological terms that are objective, measurable and quantifiable.

We might begin by characterising a specific set of competitive products that represent the texture diversity across an application space to create a texture map. From this we can then identify the key textural attributes for that application. If this were your product, you would then be able to see how you stack up against the competition and where you can improve or differentiate your textural attributes.

Consumer testing

Armed with benchmarks, precise language and consumer insight, our expert analysts brainstorm with our technical teams to assess ingredient interaction and performance, which leads to fast-track prototype development. In turn, these prototypes can be quickly put into the hands of consumers for preference testing.

This all means you get exactly the products and formulations you need with a faster time to market.