National Starch Food Innovation's newest facilities in Hamburg, Germany, and Bridgewater, USA, are available to customers to help them understand consumer purchase drivers and develop uniquely appealing foods. This investment reinforces our commitment to helping customers respond to consumer demand for premium quality foods that deliver innovative textures and flavours.
The Food Creation Centre at our European headquarters in Hamburg, Germany, combines a state-of-the-art development kitchen with sensory evaluation and analysis facilities. This purpose-built centre has been designed to:
• Make the vital connection to consumer needs
• Fast-track new product development with expert guidance
• Combine food technology and the culinary arts
• Demonstrate the delivery of enhanced taste and texture
• Establish the gold standard in innovative, creative food concepts
The centre facilitates fast response to customer briefs through collaborative concept development. This radically boosts speed to market, giving customers a distinct competitive advantage by shortening the time taken to translate trends into consumer-winning products.
From brainstorming to interactive workshops, our culinary and texture experts at the Food Creation Centre are dedicated to building exclusive, valuable partnerships with our customers – face-to-face. As a team, we take a hands-on approach in the new product development process using the latest technology and ingredients.
The Food Creation Centre is one way we can speed up the process of converting a culinary concept to a successful end product, allowing our customers to stay ahead of consumers’ changing preferences, and their competitors. This unique facility works in synergy with our on-site European Technical Centre in Hamburg. The combined facilities offer a unique end-to-end service from initial concept to finished product.
Together, we can convert market and consumer needs into exciting and winning concepts.
Click here to download our Hamburg brochure in English language.
Click here to download our Hamburg brochure in German language.