Texture changes everything™

In a competitive market, differentiation is vital. Texture can hold the key.

     

Textural innovation

We think texture is fundamental to consumer-winning food product development. That’s why we’re at the forefront of textural innovation. We can help manufacturers unlock the full potential of texture to ensure product success, because we understand texture… and we know how to make it work.

Consumer insight is our driving force. We examine the physical and emotional impact of texture. Then, we use our marketing know-how, culinary, technical and sensory expertise and high performance texturisers to create the textural characteristics that tap into consumers’ desires.

It’s this winning formula that makes National Starch Food Innovation the partner of choice for textural innovation. Interested? Our texture brochure will tell you more.


YOUR VERSATILE TEXTURE TOOLBOX

With your ideal product specification in hand, you just need the ingredients that will bring it to life.

TRANSLATING TEXTURE INTO SUCCESSFUL NEW PRODUCTS

We identify the technical criteria needed for your ideal textural attributes. Then, we help you achieve them.

IDENTIFY. CONNECT. SUCCEED.

Food purchases are driven by consumers’ physical and emotional needs. And texture is crucial in responding to these.

TEXTURE TALK

Creamy, smooth, crunchy, crispy, chewy, soft. These descriptors evoke different feelings among consumers.