In recent years, there has been a significant increase in the number of products with a ‘wholesome’ or ‘home-style’ image.

We know from consumer research that ‘better-for-you’ foods are in high demand. Consumers want formulations using natural, store cupboard ingredients that they know and trust.

But their busy lives mean that pre-prepared and convenience foods are still very much in demand.

We recognised the need for a range of clean label, nature-based ingredients early on. Our NOVATION® range of clean label starches and our HOMECRAFT® range of speciality flours enable food manufacturers to meet consumer demand for wholesome, convenient foods.