When it comes to food, men and women live on different planets. They have distinct eating habits and attitudes, and different nutritional and physiological requirements.

Gender marketing – focusing on the different needs of men and women when developing and marketing products – can help manufacturers capitalise on this.

We have discovered that:

– 75% of customers at a hot dog stand are likely to be male
– 32% of men buy healthy products for their future health while 20% of women cite
   family as the reason for choosing better-for-you options
– Men seek chewy textures to satisfy hunger; women seek indulgent textures to aid
   relaxation

We understand the varying preferences of men and women, and the ingredients they demand. Our portfolio of speciality starches can help you fulfil these diverse needs.
Contact us to find out more about the potential of gender marketing.