We commissioned an independent online survey to discover more about consumer shopping habits. Results revealed that foods offering multiple health benefits have added shelf appeal.

Across all categories, an ‘increases dietary fibre intake’ claim was seen as relevant.

– Cornflakes would benefit most from the claims ‘increases fibre intake’ and ‘provides
   a balance of energy’
– White sliced bread could benefit from any combination of the claims ‘increases fibre
   intake’ and ‘promotes a healthy digestive system’ 
– Consumers would be more likely to buy a white loaf bearing these claims
   compared with a standard white loaf

HI-MAIZE® resistant starch offers manufacturers a simple way of tapping into the value of healthy claim combinations. We can help you customise recipes to achieve the optimum combination of health claims.