We don’t just focus on our ingredients. We look at the whole package – right to the end product – and your brand’s success.

A major US retailer was manufacturing own brand yogurt using starch at 0.25%. But we thought that a different formulation would reduce their costs and improve texture. We carried out consumer trials against the leading national brands and prototype alternatives.

Our customer was impressed with the improved consumer perception of the prototypes and agreed to move forward with further trials. So, we reformulated their yogurt, using their processing conditions and flavour system.

When the reformulated product hit the shelves, purchase intent grew and they out-scored the market leader on key textural attributes.

Now, our customer’s sales are set to grow at 10% per year.

Plus, we have saved them a significant amount of money on the formulation cost by reducing the protein content.

This integrated approach consisting of consumer insights, formulation expertise, texture ingredients and scale-up assistance means we offer our customers the most value added service in the industry.

Find out how we could improve consumer perception of your product. Contact us now.