National Starch Food Innovation recently opened an advanced culinary centre at European headquarters in Hamburg, Germany. Designed to streamline the new product development process for European customers, the Food Creation Centre is comprised of a state-of-the-art development kitchen plus facilities for the analysis and sensory evaluation of new food concepts. This investment reinforces National's commitment to helping customers respond to consumer demand for premium quality foods that deliver innovative textures and flavours.

The Food Creation Centre is one way we can speed up the process of converting a culinary concept to a successful end product, allowing our customers to stay ahead of consumers’ changing preferences, and their competitors. This unique facility was built alongside National’s existing European Technical Centre and enables food manufacturers to have a "hands-on" role in the new product process. National Starch Food Innovation’s culinary and texture experts provide customers with the support they need to design, formulate and scale-up new foods and beverages with a valuable culinary influence.